Introduction
Loyalty is a complete platform for creating and managing customer loyalty programs. Design digital wallet passes for Apple Wallet and Google Wallet, enroll customers, track points and transactions, and engage your audience with push notifications and printed flyers — all from a single dashboard.
New to Loyalty?
Head over to the Setup & Onboarding guide to create your first business and points program in minutes.
What You Can Do
Loyalty gives you the tools to run a full-featured loyalty program without writing any code.
Points Programs
Create digital loyalty cards that live in your customers' Apple Wallet or Google Wallet. Customize colors, images, and reward rules.
VIP Tiers
Reward your best customers with tiered membership levels like Silver, Gold, and Platinum — each with its own perks.
Customer Management
Enroll customers, view their profiles, and track every point earned and redeemed across your programs.
Push Notifications
Send targeted messages directly to the lock screen of customers who have your loyalty pass installed.
Print Designer
Design and print signup flyers with QR codes so customers can join your loyalty program in-store.
Scanner App
Use the companion mobile app to scan customer loyalty cards and award or redeem points on the spot.
How It Works
At a high level, running a loyalty program with Loyalty follows a simple flow: you design a card program in the dashboard, customers enroll by scanning a QR code, and your staff use the scanner app to award points when customers make a purchase. When customers hit a reward threshold, they can redeem their points for the rewards you've defined.
Platform Architecture
The platform is made up of three parts: the web dashboard where you manage everything, the digital wallet passes that live on your customers' phones, and the scanner app your staff uses in-store. They all stay in sync automatically so points, rewards, and notifications are always up to date.